In the just-concluded 2022 "Double 11" promotion, the strong rise of "new domestic products" has once again become a hot topic. Major e-commerce platforms have released their "Double 11" report cards one after another. It is not difficult to find that the relevant data released by each platform have one thing in common - domestic brands with "local manufacturing" and "local design" performed well.

It is worth noting that in the field of smart products such as mobile phones, home appliances, and digital products, domestic brands have an overwhelming advantage and have completely crushed foreign brands. In the field of smart locks, domestic brands have also achieved strength in crushing foreign brands.

"Hard" power reshapes the pioneering power of domestic brands

Relying on the favorable economic environment, domestic smart locks carry out independent research and development, build industry barriers, and lead the way. Taking the head brand Deschmann as an example, it can be seen that the domestic smart lock head brand has achieved explosive growth in product research and development, marketing innovation, customer service and other aspects.

Currently, Deschmann holds 300+ patents and 10+ software copyrights, covering core technologies related to identification, protection, power consumption and other products. In terms of technology application, Deschmann is also the first brand in the industry to release a smart lock equipped with 3D face recognition function. The first 3D face recognition smart lock R7 released by Deschmann in 2019 opened a new chapter for China's smart door lock industry.

Since then, "face recognition" smart locks have gradually become a major trend in China's smart lock market. According to market survey statistics from the China Daily Hardware Technology Development Center, the market share of Desman 3D face smart locks is as high as 72%, which is equivalent to seven of every ten sets of 3D face smart locks being Deschman smart locks.

In the field of high-end smart locks, Deschman Smart Locks has played a leading and demonstrative role among leading companies in the industry, and has also continued to innovate and inspire Chinese brands in the same category. As various high-end functions that meet the needs of diverse life scenarios such as 3D face recognition, smart cat eyes, authorized opening, and remote calls continue to emerge, Chinese brands led by Deschmann smart locks are improving in quality, design, technology, and innovation capabilities. It has reached a new height in other aspects, leaving behind Samsung, Yale and other big-name foreign smart locks that once "took pride" in the market, becoming consumers' first choice.

"Soft" strength demonstrates the heritage of domestic brands

Service is another important component of high-quality brand development. As a part of user consumption experience, good service will greatly enhance brand reputation and establish a true sense of quality.

As the representative brand of high-end smart locks in China, Deschmann also performs well in terms of service. From the perspective of the entire product purchase and use process, Deschmann smart locks can provide free door-to-door installation services after placing an order; after installation, You can enjoy the self-built service system in the industry, providing users with 24-hour online consultation and 2-hour door-to-door service commitment in case of emergency.

In terms of marketing innovation, Deschmann emphasizes "content" and "service capabilities" to enhance consumer experience. This year's 618 Deschmann takes "National Lockdown Season" as the theme, through scene-based grass planting, content-based live broadcast and other high-quality way to better integrate content and consumption. In the creation of the President's live broadcast IP, super live broadcast is used as an important starting point to detonate the traffic in the live broadcast room and promote the increase and conversion of fans. It layouts various delivery methods, effectively improves the efficiency of audience retention and transaction conversion, and achieves explosive growth of the brand.

The rapid rise of domestic products in a short period of time and their acceptance by a new generation of consumers is actually the result of the joint action of hard power and soft power. Deschmann, the leading smart lock brand, taps market demand through innovative technology, matches personalized needs with the digital economy, and develops innovative marketing efforts online and offline to create high-end market barriers and lead the development trend of the global smart lock industry. I believe that in the future, Deschmann will further develop the high-end smart lock track and lead the industry to new heights with technology, products and services!